Work
Projects that are in use, with numbers where numbers exist. The focus of recent years has been cetrac GmbH, before that around 100 clients from retail, industry, healthcare and agriculture.
cetrac 2026
Scaffolding & formwork dealer
Head of Marketing, IT coordination and development at cetrac GmbH in Leipzig, a specialist dealer for new and used scaffolding and formwork: 250,000 parts, 24,000 m² of warehouse space, 3,500 customers in 42 countries. A one person digital department that owns strategy, delivery and quality assurance and orchestrates AI agents as a tool.
- Website relaunch of cetrac.com: TYPO3 12, new information architecture, category and product structure, Solr shop. Redesign with Philipp Schade and Stephan Gonder.
- 7 language versions run single handed, delivered with AI support in the TYPO3 backend. German, English, French, Italian and Spanish all complete and live.
- Market adaptation instead of literal translation, Sistrix keyword research per target country, hreflang consistency.
- EasyFlow Suite (your easy process): an own product line of 5 free calculators plus a scaffolding manager, 7 languages including RTL, on an own Hetzner server with Docker and Caddy.
- Press publication of the tools in the bauhandwerk newsletter, Bauverlag, confirmed for August 2026.
- Catalogue 2026 for the launch of own product lines: generator pipeline in Python and WeasyPrint, 68 parts, 324 vector graphics, print ready CMYK PDF.
What came out of it at cetrac
The visible side is the website. The work behind it concerns the warehouse, the ERP system and daily operations: a self-built stocktaking app that turns any company phone into a scanner, zoning of the entire warehouse, and live stock that goes to the website every morning.
What I did and when
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2002 bis 2006
Diplom in communication design
Berliner Technische Kunstschule, graduated with top marks. Thesis: Irony Ego.
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2007 bis 2008
MeteoGraphics, Berlin
Animated weather symbols and maps for Tagesschau, RTL and iPhone Weather, plus UI, trade fair and web.
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2009Independent: art and creative direction
Campaigning, communication design, online reputation. Around 100 clients from retail, industry, healthcare and agriculture.
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2012 bis 2020
alt/cramer change factory
Coming Home for Daimler, brand alignment at Dänisches Bettenlager, DIN intranet. Concept, creative, visual, screen and motion design.
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2019 bis 2020Art and creative director
Newface advertising agency. Plus the merger of Deppe and Stücke: two competitors, one brand.
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2021 bis 2024
Article management and ERP
St. Benno Verlag: master data, suppliers, reporting. The groundwork for the later stocktaking app and ERP work.
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2025OUTLETNR.1: 120,000 euros raised
From a follower plateau to a funded concept. Alongside, the online marketing manager programme.
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2025RELEAF: German launch
Creative strategy for a regulated brand where every exaggeration becomes a problem.
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12/2025
cetrac: head of marketing
Relaunch, seven language versions, EasyFlow calculators, catalogue pipeline, ScaffEx26 trade fair, listing with the German scaffolding guild. One person, one digital department.
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2026
Visibility at an all-time high
SISTRIX 0.0785, cetrac.com cited in 82 AI answers. Visibility is not just Google.
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09/2026Stocktaking app in live testing
Every company phone becomes a scanner. 15,162 articles, first full stocktake in January 2027.
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09/2026COR: Blei im Schuh and Dschungelkind
Two music videos made with AI, no shooting day, not one recognisable face. A channel and a series pitch grow from it.
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Six days online: channel, shorts, streaming
COR ONE@Cor_Streets // Deutschrap aus dem Dreck
As of 1 October 2026, after 5 to 6 days online, no ad budget
Der Junge, der noch rennt1,212 views
Kurz vor dem Fall1,210 views
Den Morgen nicht geschafft1,144 views
6 Tage wach417 views
Kalter Atem382 views
Durch die nächste Wand353 views
Farbe an der Hand262 views
Brüder wechseln ihre Farben243 views
Ich trag den Druck217 views
Blei im Schuh
Single, out on all platforms since 30 September 2026
Clients from the alt/cramer period
From 2012 to 2020 I worked as a freelance visual designer via alt/cramer change factory: concept, creative work and the design of the relaunch concepts themselves, plus visual, screen and motion design. The collaboration is confirmed by a reference letter from the agency, which I provide on request.
The cases in detail: Coming Home and the brand alignment in retail
Open to projects, collaboration and professional exchange. Write to me about what you have in mind and we will find out whether it fits.